Privacy Policy

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Last Update: November 11, 2023

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YOUR USE OF OUR WEBSITE, SUBSITES, AND SERVICES IS SUBJECT TO YOUR AGREEMENT TO ALL TERMS AND CONDITIONS OF THIS PRIVACY POLICY.

SWG Utopia and its affiliates (together "SWG Utopia" or "Utopia" or "we" or "our") respects your privacy and are committed to protecting the Personal Information (as defined below) that you may provide to us while using the Services (as defined below). Your use of the Services is subject to your agreement to the Terms and Conditions of this Privacy Policy (the "Privacy Policy") and our Terms of Service (the "Utopia Terms of Service").

SWG Utopia honors the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework set forth by the U.S. Department of Commerce (the "Privacy Shield") and adheres to the Privacy Shield Principles. SWG Utopia commits to subject all Personal Information received from the EU and Switzerland to the Principles.

This Privacy Policy sets out the basis on which we process the Personal Information and Other Information (as defined below) that we collect from or about you. This Privacy Policy informs you of our privacy practices concerning the following topics:

ABOUT UTOPIA AFFILIATES

At no time is anyone other than SWG Utopia and its duly authorized representatives permitted to collect, process, transfer, and store Personal Information and Other Information in accordance with this Privacy Policy. The relevant Utopia affiliate involved, will depend on the Services you are using, the websites you are visiting, or the country in which, you are based.

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THE WEBSITES AND SERVICES COVERED BY THIS POLICY

The Privacy Policy applies to the websites, software applications or programs, games, HTML email messages, the information we collect through social media pages, and other properties and services that are operated by us and that link to this Privacy Policy (collectively, the "Services"). Please note that when visiting SWG Utopia pages hosted on social media websites (e.g., Facebook, Twitter, YouTube, Google+, Instagram) or any other third-party websites, you should refer to their privacy policies and terms of use for more information about how they handle your information.

We collect, use, and store your Personal Information as set out in this Privacy Policy to enable you to receive the Services and/or because it is in our legitimate interest to handle your Personal Information (such legitimate interests including the management of our business operations and provision, marketing, and management of our Services, and other purposes set forth in this Privacy Policy.

By using our Services, you acknowledge the processing of your Personal Information as described in this Privacy Policy. If you do not agree to the use of your Personal Information as set out in this Privacy Policy, please do not use our Services.

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OUR ENFORCEMENT IN THE ONLY PRIVACY PROGRAMS

This Privacy Policy confirms that SWG Utopia is enforcing the ESRB Privacy Certified Program.

If you have any questions, complaints, or comments regarding this Privacy Policy, please contact Privacy Support Services at privacy@swgutopia.com.

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PERSONAL INFORMATION WE COLLECTION FROM AND ABOUT YOU

General

"Personal Information" is information that identifies you as an individual or relates to an identifiable person, including for example, your name, e-mail address, postal address, phone number, and payment card information. We do not collect any Personal Information from you unless you provide it to us voluntarily (e.g., through interaction or registration with the Services). We may combine the Personal Information we receive from you with information we receive about you from other sources, such as our affiliates, public databases, joint marketing partners, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, and from other third parties. For example, if you elect to connect your social media account to your Services account, certain Personal Information from your social media account may be shared with us, such as your name, email address, photo, and location. This Personal Information may be combined with other information that is part of your profile or your friends’ profiles.

Memberships and Registration

Some areas of the Services may allow you to visit as a guest and remain anonymous, but you may not be able to access all the content and features of those areas without registering (e.g., in order to play our subscription-based games, information such as your email address). Important information regarding account registration procedures and the security of your account is set out in the Utopia Terms of Service Agreement.

E-mail Newsletters and Friend to Friend Promotions

Typically you need to have an account in order to receive e-mails from us, provided that you may receive e-mail communications from us if you have contacted us directly with regard to a specific request or if you have expressly agreed to receive e-mail communications for promotion, marketing, or newsletters. You may be asked for additional Personal Information when you subscribe. You can opt out of receiving future marketing e-mails from us by following the unsubscribe directions contained in the e-mail. Also, except in jurisdictions where it may be prohibited by law, we may allow you to submit information about other people, such as in connection with a “Send to a Friend” promotion. In these situations, you may provide the e-mail address and, sometimes, the name of a friend, provided you have their permission to do so. After the “Send to a Friend” transaction is completed, that information is deleted.

Sweepstakes, Contests, and Promotions

To participate in some of our sweepstakes, contests, surveys, and other promotions, you may be asked to provide additional Personal Information such as your physical mailing address. This information may be collected by SWG Utopia and/or by third parties such as co-sponsors or vendors for the promotion. Potential winners will be required to provide additional Personal Information for the purpose of verifying eligibility, awarding prizes, and for tax purposes. The names of third parties such as co-sponsors (other than vendors hired by SWG Utopia to conduct, administer, and execute a promotion on behalf of SWG Utopia) will be disclosed to you when you are asked to sign up for the promotion. You should review such third parties’ privacy policies to see how they may use any information that they collect.

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OTHER INFORMATION WE COLLECT FROM YOU

We and our service providers may collect information that does not reveal your specific identity or does not directly relate to an individual (“Other Information”). Because Other Information does not personally identify you, we may use and disclose it for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for all the purposes for which we use and disclose Personal Information.

We may combine the Other Information we collect from and about you with Personal Information. If we do, we will treat the combined information as Personal Information for as long as it is combined.

We and our service providers may collect Other Information in a variety of ways, including:

Browser and Device Information

Certain information is collected by most browsers or automatically through your device or with session information, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Services you are using. We use this information to ensure that the Services function properly.

Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP Addresses for purposes such as calculating usage levels of the Services, helping diagnose server problems, and administering the Services.

In addition, when you play our games or use the communication features available through the Services, we may collect your IP address. When SWG Utopia is updated or “patched,” our patch routine may check your computer to see that you have the most recent version of SWG Utopia files. When you log into SWG Utopia, we may collect your system specifications (such as RAM, video card, monitor, system configuration, crash data, etc.) for the purposes of analyzing and optimizing your SWG Utopia game experience and in order to provide you with customer service.

Through your use of our applications

When you download and use one of our applications, we and our service providers may track and collect app usage data, such as the date and time the app on your device accesses our servers and what information and files have been downloaded to the app based on your device number.

Information collected through cookies, pixel tags, and other technology

We and our service providers may use cookies, pixel tags, and other tracking technology when you visit or use the Services. Please see our >Cookie Policy for details on our use of these technologies and instructions on how you may manage them.

We assign a unique identifier to every user of our websites and launchpad (i.e., our game launchers). The unique identifier allows us to recognize the same user when he or she uses our various Services, including through different devices, and to track his or her use of the Services, thereby giving us a full picture of the user’s activity across our Services. If we have collected your Personal Information, or if we collect your Personal Information in the future, we will combine it with the information we have collected through our use of the unique identifier. We use the information collected for analytics purposes and to serve targeted SWG Utopia offers and content to you when you are on the Services

We and our service providers may also use cookies and other technologies to automatically collect the website or advertisement from which you reached the Services, to track responses to our online advertisements, and to collect information across your use of different SWG Utopia websites. We do not track your behavior on third-party websites or other online services.

SWG Utopia does not control cookies in third-party ads and you are encouraged to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology. The ads appearing on the Services may be delivered to you by third-party advertising companies. These companies may use information about your visits to the Services and other sites or online services in order to provide advertisements on the Services and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices with respect to it, please visit http://optout.networkadvertising.org/#/ or http://www.aboutads.info/.

We use Google Analytics, which uses cookies and similar technologies to analyze how users use the Services, compile statistical reports on Services activity, and provide other services related to the Services. Google Analytics may also collect information about our users’ use of other websites. For more information about Google Analytics, or to opt out of Google Analytics, please go to: https://tools.google.com/dlpage/gaoptout.

Physical Location

We may collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses of your device’s location, but if you do, we may not be able to provide you with the applicable personalized services and content.

Demographic Information and Other Information provided to you

In connection with some Services, or through surveys or polls, we may ask you to provide information that does not personally identify you. For example, we may ask you to provide information concerning your entertainment preferences, and the like. This information is generally optional. SWG Utopia requests this information to understand you better and to also bring to your attention new services, programs, or offers that may be of interest to you. Unless combined with Personal Information, this information does not personally identify you.

Aggregated Information

In connection with some Services, or through surveys or polls, we may ask you to provide information that does not personally identify you. For example, we may ask you to provide information concerning your entertainment preferences, and the like. This information is generally optional. SWG Utopia requests this information to understand you better and to also bring to your attention new services, programs, or offers that may be of interest to you. Unless combined with Personal Information, this information does not personally identify you.

Aggregated Personal Information does not personally identify you or any other user of the Services (for example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code).

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HOW WE USE AND SHARE THE INFORMATION THAT WE COLLECT FROM YOU

In addition to the uses described in the sections above, we may use the Personal Information we collect from and about you to enable us:

  • To provide you with technical support, customer service, and account maintenance;
  • To learn what you like and tailor your experience accordingly;
  • To improve and develop the Services and our other products and services;
  • To provide services or products you request;
  • To allow you to participate in or use our communication features;
  • To allow you to download and/or play one of our games;
  • To allow you to benefit from any other promotions or offers, such as sweepstakes and contests;
  • To manage your SWG Utopia account fulfill your orders and respond to your requests;
  • To inform you of any changes made to the Services or send other administrative information to you;
  • To inform you of products, services, promotions, and offers that you may find interesting, including by serving advertisements to you when you are on third-party sites, services, and social media platforms;
  • For our internal business purposes, such as data analysis, audits, fraud monitoring and prevention, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.

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WHO WE SHARE YOUR INFORMATION WITH

Information Disclosed to Third Parties

We may disclose your Personal Information to other companies that we have engaged to provide services to us and whom we subject to confidentiality requirements. This may include but is not limited to, fulfillment houses, transaction managers, ad-serving services, and other third-party service providers.

We may disclose your Personal Information to identify you to anyone to whom you send messages through the Services.

We may disclose your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock, including in connection with any bankruptcy or similar proceedings.

We may use or disclose your Personal Information if we believe such disclosure is necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

SWG Utopia is also subject to the investigatory and enforcement powers of the Federal Trade Commission and Department of Transportation or any other U.S.-authorized statutory body.

Information you make available to Third Parties

You may disclose your Personal Information on message boards, chat, profile pages, and other services to which you are able to post information and materials. Any information you post or disclose through these services will become public information and may be available to other users of the Services and to the general public. Please be careful when deciding to disclose your Personal Information, or any other information, on or through the Services.

Information Shared with Affiliate Companies

SWG Utopia may share your Personal Information for the purposes described in this Privacy Policy (except for direct marketing) with its affiliates, including any entity that directly or indirectly owns fifty percent (50%) or more of the outstanding equity in SWG Utopia.

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INFORMATION ABOUT LINKS

We may provide links to third-party websites. This Privacy Policy does not apply to any such websites, and we are not responsible for them, so we encourage you to review the policies of all such sites carefully. Additionally, there may be unauthorized third-party websites that may be providing links from their sites to the Services without our knowledge or control. We are not responsible for the content of any third-party websites, expressly disclaim any statements or assertions made on such websites, and deny all liability associated with your use of, and the content on, such other sites or advertisements contained therein.

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HOW YOU MAY ACCESS, CHANGE, OR DELETE THE INFORMATION YOU HAVE PROVIDED US

Subject to security and privacy concerns (e.g., regarding your password and credit card number), your SWG Utopia account will give you the ability to access, change, delete, and/or update certain Personal Information you have provided, and adjust your communications preferences. If you choose to have your Personal Information removed from our active databases, we will try to do so within a reasonable time after your request and we will take reasonable steps to ensure that your Personal Information is not used (except as may be required or permitted by law) by SWG Utopia after your notification to us.

Please note that, where required or permitted by law, we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting deletion. There may also be residual information that will remain within our databases and other records, which will not be removed.

If you are located in the EU you may have certain rights set out below (see Information for Persons Outside the United States).

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SPECIAL NOTE ABOUT CHILDREN'S PRIVACY

SWG Utopia actively complies with and enforces the Children's Online Privacy Protection Act (COPPA) and all other applicable laws and regulations, concerning children and the internet.

Children Under the Age of 13

Because our website, subsites, or services are directed to all ages of children, including children, under the age of thirteen (13), SWG Utopia does provide memberships to persons, under the age of thirteen (13), you may create an account on the website, only with explicit permission via COPPA Parental Authorization. Once registered, your account will be flagged as a COPPA Account and will not be activated until such authorization from a parent or legal guardian is received by CSR Staff, upon which time, the account can be activated.

Children Between the Ages of 13 and 18

If you are between the ages of 13 and 18, please let your parent or legal guardian know about this policy, and retrieve his or her authorization before you give us any of your personal information before you use any of our websites, subsites, or services. Don't post your real name on a website or message board, and never tell anyone online, anything private, about yourself, or your family, including your phone number and address. Use screen names at all times.

Special Note about California Minors

Please note that if you are a resident of California, under the age of 18, and a registered user of our Services (a “Minor”), you have the right to remove or to request the removal of content or information you may have posted publicly on bulletin boards, message boards, chat rooms, communities, or other publicly viewable forums. We strongly recommend that all of our users avoid posting personal or sensitive information at any time. Should you wish to edit or remove this content or information after you have posted it, you may do so by accessing your account profile.

Removal of this content or information from public view does not guarantee complete or comprehensive removal. After your removal request has been honored, we may retain copies of the content or information you have previously posted on our servers. We are not required to remove your posted content or information if it has been rendered anonymous or if we are required by law to retain it. Additionally, we do not have control over third parties (e.g., other users) who may have copied or reposted this information.

Information for Parents & Legal Guardians

SWG Utopia encourages parents and legal guardians to spend time online with their children, to become familiar with the types of content available on the internet, including our online game. Parents and Legal Guardians should regularly oversee their children's use of email and other online communications and transactional features. Control tools are available from online services and software manufacturers, which can help provide a safe online environment for children.

If you are a parent or legal guardian who has discovered that your child has submitted his or her personal information without your permission or consent, SWG Utopia will take reasonable steps to remove that information from the SWG Utopia Database, at your request. To request the removal of your child's information, please send us an email (to the address below) and be sure to include your message: the same username, password, and email address that your child submitted, you can contact us immediately at accounts@swgutopia.com

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INFORMATION FOR PERSONS OUTSIDE THE UNITED STATES

For the purposes of EU data protection laws we will be a data controller over your Personal Information (the company responsible for, and which controls the processing of, your Personal Information).

The Services are operated and controlled by us from the United States. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services, you acknowledge the transfer of information to countries outside your country of residence, including the United States, which may have different data protection rules than your country. Where your Personal Information is transferred from the European Economic Area ("EEA") to us in the United States this transfer will be made under Privacy Shield. Where we transfer the Personal Information of individuals located in the EEA to third parties outside of the EEA we will take steps to ensure that such transfers comply with applicable privacy laws (such as by putting in place adequate measures, for example, transfer provisions on terms prescribed by applicable law) and we will take all reasonable precautions to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

If you are located in the EEA you may contact us at any time, using the contact details at the end of this Privacy Policy, to request that we: (a) update any Personal Information that is out of date or incorrect; (b) delete any Personal Information which we are holding about you; (c) restrict the way that we process your Personal Information; (d) provide the Personal Information you provided to a third party provider of services; or (e) provide you with a copy of any personal information which we hold about you. We will consider and reply to all such requests in accordance with applicable law.

Individuals located in the EEA also have the right to lodge a complaint about the processing of their Personal Information with their local data protection authority.

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OUR COMMITMENT TO SECURE PERSONAL INFORMATION WE HAVE COLLECTED

In order to provide you with added protection, SWG Utopia employs a security technology known as a secure socket layer (“SSL”) to protect the transmission of any and all sensitive, personal information.

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no website data transmission or storage system can be guaranteed to be completely secure. SWG Utopia urges you to take steps to keep your Personal Information safe by memorizing your password or keeping it in a safe place (separate from your account information), logging out of your user account, and closing your web browser when you are finished using the Services. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

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NOTICE OF CHANGES TO THIS PRIVACY POLICY

SWG Utopia reserves the right to modify this Privacy Policy from time to time and to provide you with notice of such modifications by any reasonable means, including, without limitation, by making available the revised version of the Privacy Policy through the Services or our websites. You can determine when the policy was last revised by referring to the “Last Updated” legend at the top of this Privacy Policy. Your continued use of the Services following our making available any revised version of this Privacy Policy will mean that you accept that revised version; however, any material change to this Privacy Policy will not apply retroactively to any claim or dispute between you and us in connection with this Privacy Policy that arose prior to the “Last Updated” date applicable to that version of this Privacy Policy in which we included such material change. If we make any material changes in the way we collect, use, or share your Personal Information, we will notify you by prominently posting notice of the changes on SWG Utopia's Forums. If you do not agree to any changes made to this Privacy Policy, you may not access or use the Services.

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